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Suggested Ways a New Manager Should Approach a Family Office Who They Want To Do Business With

Reaching out to family offices in the hope of doing business together is something that people, including myself always wrestle with.   Some Family Offices are  easier to work with than others, and some have certain steps that they want you to take.  

This post is from 5 Family Office Representatives that list what they suggest is the best way for a new manager to approach a family office that they want to do business with: 

CEO - 
Single Family Office (SFO)

The approach really depends on if we have an interest in the strategy the manager is presenting.  With that being said we are always looking for great new managers.

PRESIDENT & CIO - 
Single Family Office (SFO)

Email / Call / Meeting.  Send Deck First!

CIO//SENIRO WEALTH ADVISER AND PORTFOLIO MANAGER- 
Multi Family Office (MFO)

The team should be first rate, experienced and trustworthy.  The investment thesis must accord with Team experience and fit current and future investment environment.  Executive summary should be 1-2 pages and very concisely set out with the opportunity.  first meeting should be educational and not sales-y.   Presentation should be data-dense and concise.  Investment  docs must be investor/LP friendly with European waterfall and NO underlying fees apart from management fee and incentive over a reasonable hurdle.  Patience as we don't move very fast.   And have to be good and interesting people.

MANAGING DIRECTOR - 
Multi Family Office (MFO)

Develop a relationship with one of the three principals first, before pitching a deal.   A lot easier to discuss a project if we have an existing relationship b/c some of the requisite due diligence will have been completed already (remember due diligence is in large part about the individual/sponsor.  Often times as much or more than the deal itself.)

ASSOCIATE DIRECTOR-
Multi Family Office (MFO)

The best way would be schedule a meeting with our investment team.  If the strategy is of interests, the terms are acceptable and we believe there would be client demand, then the manager would undergo our due diligence process.

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